Let's Talk About Oxidation

What's Oxidation?

When buying makeup, it’s important to know about something called oxidation — the way a product slightly changes once it adjusts to your skin.

Our Hidden Treasure Concealer was created to move with your complexion, not sit on top of it.

That means once applied, the shade may look a little lighter at first, then warm up or deepen ever so slightly as it blends with your natural oils and pH.

This is completely normal — and with Araydia, it’s intentional.

Each shade is designed to oxidize beautifully, softening into your true tone without turning orange, gray, or dull.

A Few Things to Know

• Your True Match: Each shade was tested on real skin tones under natural and studio lighting, so it adapts perfectly to your undertone.

• Buildable Coverage: One layer gives a natural, skin-like glow. Add another for full, flawless glam.

• Weightless Feel: The formula feels like silk — smooth, breathable, and never cakey.

• Pro Tip: After applying, let your concealer sit for 1–2 minutes before setting. This allows it to reach its true tone and finish.

At Araydia, your makeup doesn’t just match — it becomes part of you.

How to Get the Araydia Look

Your skin is your first treasure. For the best results, always start with a clean, hydrated base.

Prep Your Skin

1. Cleanse: Wash your face to remove any oil or residue.

2. Moisturize: Always hydrate your skin — or use a moisturizer with SPF to protect your barrier and keep your complexion firm and youthful.

3. Prime: Apply primer under your eyes and anywhere you want your concealer to stay smooth.

4. Use a Clean Sponge: Always blend with a clean beauty sponge or brush to keep your skin clear and achieve a flawless, even finish.

Apply Your Hidden Treasure Concealer

As the founder, I personally use Shade Charm to conceal and Desert Rose to brighten under my eyes.

The Hidden Treasure Concealer isn’t just for coverage — it’s perfect for sculpting, highlighting, and bringing natural dimension back to your face.

Blend it gently with a damp sponge or your fingertips for a radiant, skin-like glow. The formula builds beautifully, so you can keep it light or go glam.

Finish the Araydia Way

• Add your favorite bronzer for warmth.

• Sweep on a luminous blush for a soft, healthy glow.

• Set with Araydia Setting Powder, then finish with our secret Araydia Setting Spray for that signature glow.

(Both coming soon.)

The Araydia look isn’t about perfection — it’s about confidence, softness, and light.]